Legacy or emerging, every business has considered hiring a digital marketing coach at one point in their journey. But who is a digital marketing coach? What are their responsibilities? What benefits can your business reap after hiring a digital marketing coach? We’ll break it down in this article
Who is a Digital Marketing Coach?
Before we dive into who a digital marketing coach is, let’s start with a story.
Imagine you’re on an adventure at sea. You’ve packed enough food to last you a couple of weeks, you have the right tools in place, and you’ve got a map to guide you through the waves. You’re ready to begin your journey.
The problem? You have no idea how to read a map, but you’ve already departed. It’s been weeks and your food supply is starting to dwindle. You raise your hands and pray for a guide, and suddenly you find one. And they escort you to shore; helping you find food while exploring a land you would have never found on your own.
Think of this guide as your digital marketing coach.
Navigating through marketing is challenging without proper guidance. One wrong move and you could end up stranded. A digital marketing coach can take the stress out of navigating and help you strike gold.
And this coach can be anyone.
As long as they act as a guide to help you improve your digital marketing efforts in the new age of digital marketing.
What does a digital marketing coach do?
The role of a digital marketing coach can vary since there are so many areas of digital marketing. The main objective is to help you design a digital marketing strategy that can help you increase sales.
Social media marketing
Anyone with a smartphone has at least one social media account. Facebook, Twitter, WhatsApp, Instagram, and more. This can only mean one thing for your brand.
The time to promote yourself on these channels is now.
A digital marketing coach can help you run ads on these channels to reach your target demographic while also nurturing the relationships you have with current customers and new leads.
Even with the emergence of social media, mobile applications and other channels, email is still one of the most effective marketing techniques. Email marketing can be part of a content marketing strategy, providing value to leads and customers.
Digital marketing coaches that specialize in email marketing pros only know how to create compelling campaigns, they also understand optimal audience outreach, optimizing CTRs, Open Rates, and help you convert these leads into customers.
Search Engine Optimization
The goal of SEO is to get a business to rank higher in Google search results, ultimately increasing the search engine traffic to your website. To accomplish this, SEO coaches research words and phrases customers are using to search for information online, and help you use those terms in your own content.
While browsing on the internet, you’ve probably seen those ads at the top of a search results’ page, on a sidebar of your browser, or during YouTube videos, right? Those are pay-per-click advertisements.
Pay-per-click, or PPC, refers to paid advertisements and promoted search engine results. While related to SEO and social media marketing, pay-per-click is more short term. Once you stop paying, the ad no longer exists.
The goal of a pay-per-click marketing coach is to help you increase organic search traffic, but it can also indirectly increase your social media presence over-time.
At the very backbone of digital marketing is content. Content marketing can help you transform a passive website to something interactive that draws prospects in. They can also create engaging email campaigns, or write social media copy to create another stream for lead generation.
Influencer marketing falls under the umbrella of social media marketing. It uses endorsements and product mentions from influencers who have a strong social media presence as leverage to promote products or services.
Because of the dynamic and the trust between influencers and followers, this tactic is effective as it serves as social proofing to potential customers.
And to top it all off- analytics. Analytics allow you to track user behavior at both a micro- and macroscopic level:
- How many times your users click on a link,
- How much time they spend on a web page,
- How often they open emails, and much more.
However, not everyone can understand what this data means and how to optimize it. So, an analytics coach can swoop in and help you develop a strategy to prevent businesses from failing fast.
Which businesses can benefit?
In today’s current market, many businesses are working with minimal resources and struggling to find their feet in uncharted territory. Customer behavior has changed significantly. Any business, large or small, legacy or young can benefit from a digital marketing coach. A digital marketing coach can provide coaching based on your goals.
They can help you:
- Grow your social media presence and grow your digital footprint
- Improve your open rates, click-through rates, nurture your email leads and convert
- Get your business to rank higher on search engines
- Generate ads that increase organic traffic
- And more
How to choose a good digital marketing coach
Ideally, your next digital marketing coach must be experienced in all of these areas, but a good digital marketing coach has to be in sync with you. They should consider your vision and strategize accordingly.
KPAC Marketing is a digital marketing venture that provides state of the art digital marketing solutions. We aim to help you create digital presence for small and large-scale businesses to help you maintain and nurture relationships with leads and customers.
Ready to hire your next digital marketing coach? Contact us and we’ll help you get started.